Want to get better results from your website?

Whether it's more visitors, engagement, or sales, my copywriting services can help you achieve your business goals today.

Hey, I'm Perpetua, friendly high school teacher by day
and savvy freelance copywriter by night.

I’m not a full-time business owner, so I understand why my marketing needs to work hard to get results fast. And my website is a big part of that.

And your website should work hard for you too. If you have little or no marketing background, I can help you promote and sell your services through effective, conversion-driven website copy.

Get your FREE cheat sheet: 10 tips to write as you speak, nail your messaging, and really connect with your audience.

Make writing promo a breeze with your welcome gift!

How can I help you today?

My writing services are perfect for you if: 

  • You’re starting out in your business, ready to serve your clients and conquer EVERYTHING. You want to look sleek, professional, and confident. You need a website that will set you up for success and become the cornerstone of your online identity.

👉 I can help you nail your messaging so visitors on your website know exactly who you are, what you do, what makes you special, and how you can make their life better.

  • You have an amazing  service. You can talk about it with ease and enthusiasm, but you struggle to make it sound irresistible across your website. 

Do visitors really know how transformative your offering is? 

👉 I can help you find the right words that resonate with your reader and inspires them to take action. 

  • You’ve had your website for a while and you’re ready to rebrand.

Exciting times! You’re creating a new logo or design. You need powerful words that will complement this new identity.

👉 I can create web copy that still sounds like you, aligns with your new image and values and appeals to your prospects, so you can keep selling your offerings. 

I’ve created 2 copywriting services to help you understand and improve your website performance, supercharge your web copy, and create trust and authority to convert your visitors. 

The result? A website you love, can’t wait to share and that works as hard you do. 

Which service is right for you?

1/ Done-for-you SEO Website Copy

Whether you’ve been running your business for a while or just starting out, writing your own website copy is hard and here's why:
- it takes forever; it's a painstaking process!
- you're just too close to see what can be improved
- you don't have the marketing knowledge or experience to write and get the best results
- it’s too natural to focus on yourself and your business, rather than your customers.

Well, this is where I come in. If you're ready to write or rewrite your website, let's talk!
Together, we identify the objectives for your website.
Next, I research your market, competitors, keywords and customer voice.
I review or write your value proposition so visitors know from the start who you are and how you can help them.
Finally, I devise texts and navigation to meet your objectives.

This service involves writing or re-writing the key pages from your website, up to 6 pages ( home, services, about, contact etc). The aim? Increase your sales with compelling messaging that converts prospects into leads.

You get a website that you're proud of and complements your marketing efforts.

When you choose the Done-for-you Website Copy, you get:

  •  a PDF list of keywords relevant to your business to boost your SEO and make sure your website matches what people are looking for
  •  a PDF document dedicated to customer voice: testimonials, emails, case studies…I collect what customers say about your product or service to create authentic copy
  • your irresistible website copy in a Google doc format. Typically, this will be the texts for 6 web pages as agreed in our kick-off meeting
  • two rounds of free revision, so you’re 100% happy with the result
  • a follow up call to review stats and measure success in relation to your objectives.

With this service, your website is in a safe pair of hands. You can sit back and relax. Watch your community, authority and business grow right in front of you.

2/ DIY Website Audit

Your website doesn’t bring you enough business. Sure it looks good, but it should do more than that. Maybe visitors leave without giving their email, booking a call or checking your offers and you're not quite sure how to fix it...

💥 Gain total clarity on your site's performance with my game-changing service, DIY Website Audit.
Follow my pro tips and tricks and turn your website into a lead-generating machine. With this audit, I take your web copy through a fine-tooth comb and answer some burning questions:

Do your words connect with your audience? Do they guide your visitors to the next step? Time to find out if your messaging is crystal clear: if it makes people want to know you, work with you, and reach out for your contact page.
Once I’ve found what’s working and what’s not, I write out a list of recommendations, an easy to follow action plan to help you improve your results.

Then it’s over to you.

You get to implement these strategies yourself, which means you grow in confidence and expertise.

If you don't have the time or the know-how to implement those changes, of course I can do it for you!
This is my "Website Audit VIP" service.
.This investment allows you to save time and leaves you free to focus on the things that matter to you.

When you sign up for a DIY Website Audit, you’ll get:

  • an in-depth analysis of your website, so you know exactly what’s working and what’s not
  • an action plan, with the step-by-step guidance you need to masterfully increase your impact and revenue 💥

You see, it’s not just another checklist. It’s a powerful marketing tool that will help you improve what you have, as well as craft every future copy.

  • a debrief call so we can discuss the findings 
  • 4-week email support while you complete the action plan, so you get the help you need when you need it. Because no one wants the overwhelm that comes with doing something new.    
  • BONUS: feedback based on my user experience (navigation, mobile responsive etc.)

This service is perfect if you’re on a budget but still want results, or if you’re keen to learn and grow as a marketer.

 Get the marketing insights and knowledge you’ve been craving for 👀 And become the confident entrepreneur you were always meant to be.

Not found what you’re looking for? Let’s fix this! Hop over to my contact page and send me a message. Tell me what you need, and we can work together on a customised service.

Frequently Asked Questions

Copywriting is writing to persuade or motivate an audience to take some form of action. The action can be to click on a link, make a purchase, sign up for a newsletter or a free resource, or book a call.

But above all, copywriting is about getting to know your audience and understanding their needs. Writing content, messaging and campaigns that provide answers to their questions and foster the relationship. Finally, copywriting matches the right person to the right solution. No salesy or pushy tactics here.

This is where your product or service comes in!

That’s why copywriting is an essential skill for any marketer who owns or starts a business today.

Of course, and you can even do it with great success. And the skill can be learnt too. You can find most of the writing techniques on YouTube. But you’re likely to spend hours going down the YouTube rabbit hole, searching for information that suits your business. Whereas you will save time and energy by entrusting your writing to me.

The results are measurable, often quite quickly. In one word? More. More  people signing up for your newsletter, more enquiries, more leads, more sales.

Ultimately, the goal is to create a genuine relationship with your audience. This will allow you to provide them with the highest level of service and sell your offerings.

Case studies

About Me

Who am I?

Remember your school years? Your teachers? Your classmates? Hope this brings back some fantastic memories…

Now you have a glimpse into what’s been my world for the last 20 years. 

Hi! I’m Perpetua, French teacher, and freelance website copywriter. I live in England, in Cheshire. Thanks to my teaching experience, I’ve learnt how to understand, reassure, and tame even the most unruly audiences. And that’s the best copywriting school.

That’s where I realised the importance of having simple, honest and effective communication that matched my pupils’ needs. 

That’s also when I learnt my most treasured values: hard work, kindness, and optimism.

Ok… so why copywriting?

I love teaching. Over the years, I’ve been lucky enough to work with wonderful students, supportive families, and great colleagues. For me, teaching has been – and continues to be – the most humbling and heart-warming experience.

But there’s one thing I learnt through the pandemic: I need a better work-life balance. Have you found the same thing?

I have a loving husband – Chris, and 2 children – Will and Chiara. I want to be able to spend more time with them. That’s why I’m launching my freelancing career.

A few fun facts about me?

I’m French – could you tell? And I write copy for both French and English speaking clients.

I’m a word nerd! Cue my passion for languages, music, and song lyrics (it took every ounce of will power not to include Abba’s title “Gimme gimme gimme” in my web copy!)

And I love a good story – stories that grab you, rock you to the core, and don’t let go. 

This past year, I took a lot of online courses to prepare for my new job, including copywriting, SEO and website building with WordPress. Granted, not a fun fact. And the training wasn’t fun either. But important info, nonetheless.

So today, I’m ready to put all this knowledge and experience at your service.

How can I help you?

You want to put yourself out there, share your expertise, your personal values and sell your offers. 

You also want to look like a pro, have the confidence of knowing what you’re doing and remain true to yourself.

I get it.

My mission is to help communicate who you are, what you sell and why you sell it, in a way that resonates with your customers and helps you grow your business.

And I explain everything I do, so you are still a full part of the process. You can ask questions at any time. What can I say? You can’t take the teacher out of me.

Which service is best for YOU?

I’ve designed 2 copywriting services to help you reach your goals: 

  • DIY Website Audit, to improve your website’s performance and your marketing knowledge in one fell swoop.

If you prefer, for an additional fee, I can do the changes for you, so you can save time and focus on what you do best.

  • Done-for-you SEO Website Copy, to connect with your audience, convey the high value of your service, and sell more online.

And now… it’s quiz time!

What do you see in my logo?

The letter b? Yep.

A heart? Spot on.

A butterfly? Yes!

But why though? Well, I’m glad you asked.

The heart is my promise to work with generosity and kindness. I want to support you on your entrepreneurial journey.

It’s important for me to have some impact, feel useful, and work with people who share the same vision.

And the butterfly? It’s a symbol of transformation. Because that’s exactly what I offer with my services.

Ready to become the entrepreneur you were always meant to be? Fill in the contact form below.

Find out how I helped Ingrid attract her ideal clients and ignite her freelance business!

Ingrid Saul, Co-Founder of CR NOT

We reached out to Perpetua to improve our website layout and the quality of our texts, with a view to have a more professional content.

1/ Perpetua wrote high quality web copy for us, with well-structured and easy to read paragraphs, to keep visitors on our site.

2/ Before Perpetua’s help, we weren’t getting any responses from our ideal clients after prospecting. She helped with this too and the results were extremely conclusive.

First, we got more replies from our emails. Then, the number of pages visited on our website was constantly going up, which means visitors were looking at the whole website, and not just the homepage like they did before.

Thanks to her writing and careful choice of words, we were able to win 4 new contracts.

Perpetua understands the needs of her audience and can adapt her approach and writing accordingly.

We’re very happy and will recommend her services to our friends and family. We won’t hesitate to use her services again in the future.

Get in touch today!

Got a question? I got answers! Email me at hello@copybyperpetua.co.uk and I’ll get back to you.

Ready to chat? I offer a free 30-minute discovery call to learn about your project and see how my copywriting services can support your business goals.

Fill in the form below.

I’ll reply with a Zoom link so you can book your discovery call.

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